From the article by Jerry Crowe:
Residents of the affluent surrounding communities, mindful of the noise and traffic congestion football Saturdays would bring to the area, were dead set against a large Westwood stadium.
And more important, suggests former UCLA administrator John Sandbrook, they had two powerful, motivated allies aiding them in their anti-stadium stance: then-Gov. Edmund G. "Pat" Brown and University of California regent Dorothy Chandler.
Brown, bracing for a 1966 reelection campaign against Ronald Reagan, had no interest in alienating deep-pocketed supporters in Bel-Air, Beverly Hills, Holmby Hills and Westwood.
Chandler, mother of then-Los Angeles Times publisher Otis Chandler and wife of former Times publisher Norman Chandler, may have felt indebted to homeowners in the area whose financial backing helped her get the Music Center built downtown.
The proposal as envisioned by then-chancellor Franklin D. Murphy, Sandbrook notes, was to build a 44,000-seat stadium into the hillside where Drake Stadium now stands -- "in the same manner that Cal's Memorial Stadium was built into a hillside at the base of Strawberry Canyon" in Berkeley.